Overview

VAVOOM

VAVOOM builds AI-powered hardware and software that helps QSR businesses optimize drive-thru revenue, using vehicle recognition, AI upselling, and POS integration to increase order value without changing how restaurants operate.

Website

Website

Scope

What I brought to the table.

Brand identity · Website design · Framer development

Year&Role

How long I helped move the ship

Brand & Web Designer, Jan – Feb 2026

The Problem

VAVOOM had the technology, but no way to communicate it clearly. Two audiences needed to understand the product fast: QSR decision-makers who needed to see ROI immediately, and investors who needed market-ready positioning. The site had to work as both a sales tool and a pitch deck asset, explaining AI-powered drive-thru optimization without leaning on technical jargon.

The project came through a referral from a previous client, 360Rides, which meant trust was already established and expectations were high going in.

VAVOOM had the technology, but no way to communicate it clearly. Two audiences needed to understand the product fast: QSR decision-makers who needed to see ROI immediately, and investors who needed market-ready positioning. The site had to work as both a sales tool and a pitch deck asset, explaining AI-powered drive-thru optimization without leaning on technical jargon.

The project came through a referral from a previous client, 360Rides, which meant trust was already established and expectations were high going in.

The Solution

I led with revenue, not features. The hero leads with "Drive-Thru Revenue & Yield Orchestration" instead of a technical AI pitch, positioning VAVOOM around the outcome QSR operators actually care about: yield.

I led with revenue, not features. The hero leads with "Drive-Thru Revenue & Yield Orchestration" instead of a technical AI pitch, positioning VAVOOM around the outcome QSR operators actually care about: yield.

The Solution II

I broke the product down into a 3-step explainer model: vehicle identification → predictive optimization → POS integration. What was a complex, multi-layered AI system became a workflow a restaurant operator could understand at a glance, without needing a technical briefing first.

I broke the product down into a 3-step explainer model: vehicle identification → predictive optimization → POS integration. What was a complex, multi-layered AI system became a workflow a restaurant operator could understand at a glance, without needing a technical briefing first.

The Solution III

I built live pilot proof directly into the site rather than leaving it buried in a deck. Product mockups and flow diagrams show the system in action, so the page carries its own evidence instead of just making claims.

I built live pilot proof directly into the site rather than leaving it buried in a deck. Product mockups and flow diagrams show the system in action, so the page carries its own evidence instead of just making claims.

The Result

The site launched and became a core asset in VAVOOM's investor materials, used directly during pitch presentations to demonstrate market-ready positioning. Featured pilot results on the live site include a 7% increase in AOV and 99% vehicle recognition accuracy.

The site launched and became a core asset in VAVOOM's investor materials, used directly during pitch presentations to demonstrate market-ready positioning. Featured pilot results on the live site include a 7% increase in AOV and 99% vehicle recognition accuracy.

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Orivfy

Orivfy is an AI verification platform built to help users determine whether content is real or AI-generated. The challenge was not the technology itself, but how clearly and credibly it could be explained to users.

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Socials

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LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026

Socials

X (Twitter)

LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026

Socials

X (Twitter)

LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026

Animated design detail

If you’re building something and want a clear path forward, let’s talk.

Book a call

Animated design detail

If you’re building something and want a clear path forward, let’s talk.

Book a call