Overview
Orivfy
Orivfy is an AI verification platform built to help users determine whether content is real or AI-generated. The challenge was not the technology itself, but how clearly and credibly it could be explained to users.
Scope
What I brought to the table.
Landing page design · Blog visuals · Social carousels · One-off marketing posts
Year&Role
How long I helped move the ship
Product & Marketing Designer.2025
The Problem
AI verification is hard to explain without overwhelming users or sounding vague. Orivfy needed marketing surfaces that could communicate trust, reasoning, and value clearly, especially to first-time users encountering the product for the first time. The existing challenge was turning a complex capability into messaging and visuals that felt understandable, credible, and shareable.
AI verification is hard to explain without overwhelming users or sounding vague. Orivfy needed marketing surfaces that could communicate trust, reasoning, and value clearly, especially to first-time users encountering the product for the first time. The existing challenge was turning a complex capability into messaging and visuals that felt understandable, credible, and shareable.
The Solution
I designed the Orivfy landing page to clearly explain what the product does, who it’s for, and how it works, without leaning on technical jargon. The structure focused on clarity, trust, and flow, helping users quickly understand the value before engaging further.
I designed the Orivfy landing page to clearly explain what the product does, who it’s for, and how it works, without leaning on technical jargon. The structure focused on clarity, trust, and flow, helping users quickly understand the value before engaging further.
The Solution II
To support ongoing communication, I designed a set of marketing visuals that could be reused across channels. This included blog visuals, social carousels, and one-off posts, all aligned with a consistent visual direction.
To support ongoing communication, I designed a set of marketing visuals that could be reused across channels. This included blog visuals, social carousels, and one-off posts, all aligned with a consistent visual direction.
The Solution III
I designed multiple static assets for social media and content distribution, supporting product updates, educational posts, and feature communication. These assets were designed to stand alone while still reinforcing the product’s positioning and visual identity.
I designed multiple static assets for social media and content distribution, supporting product updates, educational posts, and feature communication. These assets were designed to stand alone while still reinforcing the product’s positioning and visual identity.
The Result
The improved landing page and marketing assets helped Orivfy show up more clearly and consistently across channels. Within 54 days, the product grew to over 1,000 signups, validating demand and clarity of messaging. The clearer positioning and supporting visuals also generated interest from businesses, helping position Orivfy beyond individual users and toward commercial use cases.
The improved landing page and marketing assets helped Orivfy show up more clearly and consistently across channels. Within 54 days, the product grew to over 1,000 signups, validating demand and clarity of messaging. The clearer positioning and supporting visuals also generated interest from businesses, helping position Orivfy beyond individual users and toward commercial use cases.