Overview
Scope
What I brought to the table.
Design foundations · Product UX/UI · Brand identity · Brand Strategy · Marketing assets · Event materials · Website · Pitch-deck Design
Year&Role
How long I helped move the ship
Product & Marketing Designer 2024- Present
The Problem
I joined LightWork AI to support a quick redesign of the product. Early on, it became clear that the challenge went beyond surface-level UI. There was no design foundation, no brand guidelines, and no shared structure to support product or marketing work.
I joined LightWork AI to support a quick redesign of the product. Early on, it became clear that the challenge went beyond surface-level UI. There was no design foundation, no brand guidelines, and no shared structure to support product or marketing work.
The Solution
I established the core design foundations for the company, including visual direction, brand guidelines, and reusable product patterns. From there, I designed multiple enterprise-grade product flows, focusing on clarity, consistency, and usability across complex, compliance-heavy workflows.
I established the core design foundations for the company, including visual direction, brand guidelines, and reusable product patterns. From there, I designed multiple enterprise-grade product flows, focusing on clarity, consistency, and usability across complex, compliance-heavy workflows.
The Solution II
Alongside the product work, I contributed to LightWork’s brand identity. This included refining the company logo and designing the mascot, Felicity, a glowing orb that represents the AI assistant and is now used as a recognisable visual anchor across the product and marketing materials.
Alongside the product work, I contributed to LightWork’s brand identity. This included refining the company logo and designing the mascot, Felicity, a glowing orb that represents the AI assistant and is now used as a recognisable visual anchor across the product and marketing materials.
The Solution III
Beyond design execution, I worked on sales and investor decks to support fundraising and partnerships. In parallel, I designed marketing assets for social channels and multiple industry events, including the recently concluded PropTech Connect.
Beyond design execution, I worked on sales and investor decks to support fundraising and partnerships. In parallel, I designed marketing assets for social channels and multiple industry events, including the recently concluded PropTech Connect.
The Result
These combined efforts took LightWork AI's LinkedIn from 700 to 2,000+ followers, supported the onboarding of their first pilot clients, and contributed to the company being shortlisted for multiple industry awards. The visual system I built, including the Felicity mascot, is now the recognizable anchor across their product and every marketing touchpoint.
These combined efforts took LightWork AI's LinkedIn from 700 to 2,000+ followers, supported the onboarding of their first pilot clients, and contributed to the company being shortlisted for multiple industry awards. The visual system I built, including the Felicity mascot, is now the recognizable anchor across their product and every marketing touchpoint.
If you’re building something and want a clear path forward, let’s talk.
If you’re building something and want a clear path forward, let’s talk.