Overview

LightWork AI

LightWork AI is an AI-powered platform built for property management teams. It automates routine work like; handling enquiries, managing maintenance, and tracking compliance. This way property managers can focus on service and growth. 

Website

Website

Scope

What I brought to the table.

Design foundations · Product UX/UI · Brand identity · Brand Strategy · Marketing assets · Event materials · Website · Pitch-deck Design

Year&Role

How long I helped move the ship

Product & Marketing Designer 2024- Present

The Problem

I joined LightWork AI to support a quick redesign of the product. Early on, it became clear that the challenge went beyond surface-level UI. There was no design foundation, no brand guidelines, and no shared structure to support product or marketing work.

I joined LightWork AI to support a quick redesign of the product. Early on, it became clear that the challenge went beyond surface-level UI. There was no design foundation, no brand guidelines, and no shared structure to support product or marketing work.

The Solution

I established the core design foundations for the company, including visual direction, brand guidelines, and reusable product patterns. From there, I designed multiple enterprise-grade product flows, focusing on clarity, consistency, and usability across complex, compliance-heavy workflows.

I established the core design foundations for the company, including visual direction, brand guidelines, and reusable product patterns. From there, I designed multiple enterprise-grade product flows, focusing on clarity, consistency, and usability across complex, compliance-heavy workflows.

The Solution II

Alongside the product work, I contributed to LightWork’s brand identity. This included refining the company logo and designing the mascot, Felicity, a glowing orb that represents the AI assistant and is now used as a recognisable visual anchor across the product and marketing materials.

Alongside the product work, I contributed to LightWork’s brand identity. This included refining the company logo and designing the mascot, Felicity, a glowing orb that represents the AI assistant and is now used as a recognisable visual anchor across the product and marketing materials.

The Solution III

Beyond design execution, I worked on sales and investor decks to support fundraising and partnerships. In parallel, I designed marketing assets for social channels and multiple industry events, including the recently concluded PropTech Connect.

Beyond design execution, I worked on sales and investor decks to support fundraising and partnerships. In parallel, I designed marketing assets for social channels and multiple industry events, including the recently concluded PropTech Connect.

The Result

These combined efforts supported the successful onboarding of LightWork AI’s first pilot clients and contributed to the company being shortlisted for multiple awards and conferences.

These combined efforts supported the successful onboarding of LightWork AI’s first pilot clients and contributed to the company being shortlisted for multiple awards and conferences.

If you’re building something and want a clear path forward, let’s talk.

Book a call

If you’re building something and want a clear path forward, let’s talk.

Book a call

If you’re building something and want a clear path forward, let’s talk.

Book a call

If you’re building something and want a clear path forward, let’s talk.

Book a call

Socials

X (Twitter)

LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026

Socials

X (Twitter)

LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026

Socials

X (Twitter)

LinkedIn

Instagram

Reach out

hello@boridesigns.me

Boridesigns.

All rights reserved 2026