Focused on product design and early brand definition. I help founders clarify direction, design the core product experience, and create the marketing surfaces needed to launch and grow.
Who am I?
Bori Odekunle
What I do
A clear, collaborative approach from definition to delivery
(Step 1)
Understand the problem and context
I start by understanding what you’re building, why it matters, and where things feel unclear. This includes product goals, business context, technical constraints, and what success actually looks like beyond launch.
(Step 2)
Define direction before design
Before jumping into screens, I focus on definition. This involves clarifying positioning, shaping early brand direction, and aligning on what the product needs to do first.
(Step 3)
Designing with systems
I design core flows, interfaces, and marketing surfaces as connected systems. This ensures consistency between the product experience and what users see before they ever sign up.
(Step 4)
Collaborate through execution
I stay close to implementation, working alongside engineering and product to ensure the work ships cleanly and holds up in real use. Feedback and iteration are part of the process, not an afterthought.
(Step 5)
Support launch and what follows
Where needed, I support launch with landing pages, static marketing assets, and refinement based on early signals. The goal is continuity, not just delivery.
I work best with founders and teams who:
Are building or refining a real product
Value clarity, structure, and long-term thinking for their brand
Want a design partner, not just execution
Care about consistency between product and marketing
